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Unity of style elements that identify ownership of everything
The corporate identity is the basis of the company's communication policy, since it provides visual and semantic unity of goods and services, all information coming from the company. On the one hand, the corporate identity ensures the unity of all products of the company, and on the other hand, the corporate identity opposes the company and its products to competitors and their products. The corporate identity is one of the tools for forming a brand and at the same time - an element of branding. The concept of corporate identity is closely related to the concept of image. The corporate identity is a means of forming the company's image, which distinguishes the company, confirming the reliability of the company.
Example of Photoshop designer work
The main task of corporate identity
To make the company's products recognizable and different from the products of other companies, to increase competitive advantages, propagandize and advertising effect, and to protect products from counterfeiting. A corporate identity can include a whole complex of different elements of influence on the target audience: visual, psychological, sound, and sometimes some others. Corporate identity elements mean a combination of a trademark, logo, corporate color, font and their use in the design of business papers and communications.
Logos, banners, icons
The main components of the site of any company, for advertising and promotionMore details
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